By Jim Selman | BioForty-five years ago Marshall McLuhan coined the phrase “the medium is the message”. I wonder what he would have made of today’s media-on-steroids. Someone sent me a fascinating YouTube piece called “Social Media in Plain English” , which was followed up with a dramatic piece on the extraordinary impact of all that is going on in the Social Media Revolution. It includes a new term I had never seen before: socialnomics. It’s getting easier and easier to feel ignorant and out of touch.
The general consensus is that the phenomenon of social networking/social media is as potentially revolutionary as the Industrial Revolution. Whether this is hyperbole or turns out to be fact will remain a question for history. What is a fact is that the medium is changing faster and in more dramatic ways than many of us can keep up with. I was just getting comfortable with email, blogging and my own websites. And now, almost overnight it seems, I am confronted with Twitter,