I have been doing a bit of work in the area of corporate social
responsibility (CSR) lately. It is becoming a hot topic in
organizations and a lot of very committed people are thinking about how
to think about the mix of economic, social and environmental concerns.
Traditionally, the sole purpose of business as an economic enterprise
is to make a profit—and therein lies the problem. Yes, all would agree
that this purpose includes being ethical, honest and responsible for
stakeholders directly related to the organization and its activities.
The fact is that business today is the predominant institution in the
world—in terms of resources, governmental influence, technology and
capacity to bring about change. Whether business has been a major
contributor to the problems in the world is arguable. More importantly,
it most definitely must be a major part of the solutions. Until recently, CSR has been for many (though not all) companies either
a necessary component of public relations or a sincere project to find
new ways to work and do ‘the right thing’.[
Read More]
Written by eldering at Wisdom in Action
Tagged with:
commitment
corporate_social_responsibility
csr
faith
purpose
responsibility
RSS Feeds
